Patient-Centric Marketing: From Insight to Impact

Recorded On: 02/05/2026

Ever wonder what leading experts consider when crafting patient-centric marketing strategies? During this session: Discover why patient centricity is more than a buzzword—it’s a critical component of modern healthcare marketing that drives meaningful engagement and brand impact. You’ll gain a deeper understanding of the patient and caregiver journey and learn how to integrate these perspectives into your campaigns. We demystify consumer versus patient marketing, explain key terms like DTC, and share proven approaches to inspire patient action. You’ll also uncover how patient centricity can be incorporated across channels—from media and point-of-care to advocacy partnerships—while navigating compliance considerations. Whether you’re new to patient-centric marketing or looking to refine your approach, this session equips you with the tools and knowledge to elevate your strategy and deliver impact where it matters most.

Kelly Bock

Consumer & Digital Marketing

Sumitomo Pharma America, Inc.

Deepa Dahal

Co-Founder & Executive Partner

DKI Health

As co-founder of DKI Health, a strategy consulting firm, Deepa leads a global team of healthcare professionals who share a vision to “create a world where good health is possible, accessible, and equitable.”

With two decades of industry experience, Deepa’s expertise lies in leadership development, commercial strategy, market access, health policy, and patient advocacy. Her therapeutic area expertise ranges from oncology and immunology to infectious and rare diseases. She has published on several topics including biologics and biosimilars, antimicrobial resistance, COVID, patient advocacy, and health equity.

Previously, Deepa worked IQVIA (IMS, Quintiles) and Syneos Health (Campbell Alliance). She holds masters and undergraduate degrees from the University of New Hampshire and University of Idaho, respectively.

As a global citizen seeking to improve access and equity in health, Deepa is passionate about engaging with others on ways we can make an impact together.

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